Advertising, Promotions, and Marketing Managers
2012 Median Pay
Work Experience in a Related Occupation
Number of Jobs, 2012
Job Outlook, 2010-20
Employment Change, 2012-22
$115,750 per year / $52.05 per hour
1 to 5 years
14% (About as fast as average)
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What Advertising, Promotions, and Marketing Managers Do
Advertising, promotions, and marketing managers plan programs to generate interest in a product or service. They work with art directors, sales agents, and financial staff members.
Advertising, promotions, and marketing managers typically do the following:
Twenty-two percent of advertising and promotions managers worked for advertising agencies in May 2010. Thirteen percent of marketing managers worked for management of companies and enterprises.
The following industries employed the most advertising and promotions managers in 2010:
Marketing managers held about 178,200 jobs in 2010. The following industries employed the most marketing managers in 2010:
How to Become an Advertising, Promotions, or Marketing Manager
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.
The median annual wage of advertising and promotions managers was $83,890 in May 2010. The median annual wage of marketing managers was $112,800 in May 2010.
Employment of advertising, promotions, and marketing managers is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations. Advertising, promotions, and marketing will continue to be essential for organizations as they seek to maintain and expand their share of the market.
Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition
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